Influencer marketing is a powerful market and it’s only getting bigger.
In the last half-decade, influencers have emerged as a preferred choice for social media marketers, offering brands the opportunity to swiftly connect with millions of potential customers. Influencer and content creator advertising spend is set to reach $48b by 2027. Yet, there’s no universal network for brands and influencers to connect, regardless of size.
The need for brands to take control has grown beyond the limits of traditional talent agencies, while emerging businesses and micro-influencer markets have been left to scrounge for themselves. In 2023, we had an idea to get everyone in the same room. We want to grow it for the 50 million new startups that are established every year through to the recognisable household name brands (and everyone in between).